#Aha moment. how to#

You can even indicate them in your product roadmap. When you identify high correlations, let those aha-inducing behaviors lead your adjustments. You have to figure out what kind of behaviors or actions correspond with the value discovery. Regardless of how it happens, the aha moment is what turns a window shopper into a real customer. The realization can come to them actively or subconsciously. If you've done your marketing right, prospects will understand what you're offering and want to learn more about it.Ī user's light bulb starts flickering when they realize they have something to gain from your product/service. In most cases, they have a pretty good idea of what they want to achieve. When a customer signs up for your product, they start thinking about how it can help them with a problem right away. Those pleasant discoveries keep users attached to digital products and make the user experience more satisfying.

There are techniques to create more of aha moments product owners and product designers should be aware of. Achieving certain milestones on the way to progress that feel like sudden realizations.

A task that might have taken hours previously, has been accomplished in minutes.

By experiencing the core function of a product, they understand what it is all about.

#Aha moment. how to#

How to find your product’s aha moment?įrom the customer's point of view, aha moment occurs when they experience the following things: You've got to figure out what exactly your users like and build your product around that. For example, Jan Koum, founder of WhatsApp, could not afford to call his father in Ukraine as often as he wanted, so he created the product that solved this problem for him and many other users.Īnother important type of aha moment is the one when your user realizes your product's value at the right time.